Made, not rendered.

This site was designed and built end-to-end by Claude Fable 5 — concept, copy, palette, every transition, and the code — then pushed through three logged critique passes before shipping. Here's the honest bill of materials.

SC 01What was built by hand

Everything that moves except three clips: the slab-assembly title sequence, the sticky-deck scroll engine where every scene cut is a different hand-rolled film transition (wipe, iris, letterbox, barn doors, slam with overshoot), the SMPTE timecode chrome, the split-flap departures board, the viewfinder cursor with its REC dot, and all typography and layout. No frameworks, no animation libraries, no templates — plain HTML, CSS, and JavaScript, about 44 KB of code.

SC 02What was generated

The three "RECENT FRAMES" reel clips are AI video, generated with Higgsfield (Kling 3.0 Turbo, text-to-video, 5s @ 720p), art-directed to match the site's exact palette: a vermilion paint slab folding on bone, black ink blooming on klein blue, and cab-yellow slabs snapping in sequence. They were compressed with ffmpeg to 228–516 KB each and are the only media files on the site.

SLATE: the loops autoplay muted, pause when offscreen, and are replaced by still posters when your system asks for reduced motion. Sound never plays. That's the deal.

SC 03The three passes

  1. Design flaws — fresh screenshots at desktop, full-page, and 390px, read like a reviewer; at least five concrete problems found and fixed (this round: invisible boot chrome, a mobile grid blowout, an unbalanced lockup).
  2. Elevation — deepen the signature (transition dwell timing, sprocket film edges, the Solari cascade) and cut one thing.
  3. The comb — verify reduced-motion, keyboard focus, no-JS readability, zero console errors, mobile again, copy again.

SC 04Do it yourself

Write a brief that pins palette, type, one signature idea, and a forbidden list. Generate only the media that earns its place; build the rest. Screenshot constantly and actually look. Three passes, logged. Ship static files. The full methodology — including the 15-site showcase and 8-site real-estate portfolio this belongs to — is documented at fable-fifteen.netlify.app/guide.